companies really have got to be okay with stagnant profits. what is wrong with earning the same amount every year? why does it always have to be more? it's not sustainable. there are only so many people on the planet you can profit from 😭
This is the thing. If there are only so many people they can profit from, and they demand to see profits go up every year, they will have to steal more out of the pockets of the little people each year, either by paying less, or by charging more. And that is the problem. Because that is exactly what is happening. And the rich get richer. And the poor are getting so poor that it is coming to a crisis point. They seem to have forgotten what happens at the crisis point though: people who have nothing to lose, will rise up and fight.
Cancer: a malignant tumor of potentially unlimited growth that expands locally by invasion and systemically (Merriam Webster)
See also: Capitalism
But also, “increasing profits every quarter” is a relatively recent thing. It’s new since the 1980s! In the 1980s, Reagan heavily promoted the economic theories connected with the Chicago school of economics. (“Reaganomics” is basically the Chicago school ideas dumbed down to fit in soundbites.) The Chicago school is, among other things, responsible for such wonders as “all regulation in the marketplace is always bad” “monopoly is good because it’s efficient” and “trickle-down economics.” When those ideas became mainstream, and were adopted wholeheartedly by Wall Street, they spawned the idea that the most important measure of a company was its stock increasing in value. Not how much business it was doing, not how well its customers liked and valued it, not how stable it was for the long-term. Is its stock increasing is the only measure of value.
Prior to that point, a business--even large corporations!--were valued more on how reliable they are. If I invest in this business, will it still be there five, ten, fifteen, twenty years from now? Businesses were good if they were profitable and stable. Increasing profits was wonderful! But they understood that that is not infinitely sustainable, and that if you wanted to maximize long-term profits for individual investors and for the economy as a whole, you did not want flash-in-the-pan trendiness, and you didn’t want a business cannibalizing itself, you wanted a business that was stable and took good care of its customers so they’d keep coming back.



















