The Barbie Movie is confused -- and it is confused on purpose, because it can't actually acknowledge the role that capitalism and white supremacy play in the patriarchal system that it wants to give itself credit for acknowledging. And so the film introduces patriarchy as a force almost with no agent or systematic driving force behind it.
Ken, an oafish goof is able to find the concept of patriarchy and transmit it to the entirety of his society simply by learning about it and speaking about it to his fellow Kens. There is no use of force, no political organizing (notably, the Kens try to take over the political system after they have already taken hold of the culture), no real persuasion even -- simply by hearing about patriarchy the women in Barbieworld somehow become brainwashed by it.
This means we never have to really see the Kens as genuine antagonists, we can still laugh at their bizarrely crammed-together multiple dance numbers and forgive them when they, like the women, are freed of the patriarchy that they wanted simply by women speaking about the fact that sexism is exists. Both the origins of patriarchy and the solution to it is as simple as an individual person telling their story.
The CEOs that run Mattel in the Real World are similarly cartoonish and devoid of real agency. They're even portrayed as generically interested in the idea of Barbie being inspiring to girls. The movie can't even acknowledge their profit motive, and it can't make any of the men running the company look too powerful or even too morally suspect -- but the film does still want to have Barbie encounter sexism in the real world and grapple with the harm "she" (the consumer product, and not the social forces and human beings that created her) has supposedly done.
And so Barbie is depicted as both sexism's victim and sexism's fault. She's dropped into a patriarchal world that the film acknowledges has a menacing, condescending quality -- but the film can't even have an underlying working theory of where this danger comes from, and who had the power to create this patriarchy in the first place, because that would require being critical of Mattel and capitalism.
And so the guys at Mattel aren't responsible for Barbie being a sexist caricature, Barbie's existence is responsible for giving women and girls unrealistic ideas (but also Barbie lives in a world filled with diversity and this Barbie only aligns with sexist stereotypes because she's stereotypical Barbie...so where did those stereotypes come from, and by which mechanism have they remained the norm?) Sexism isn't caused by political & economic systems exerting power over women, it's caused by men sharing weird ideas with other men, and it can be fought via women sharing their experiences with other women!
And ultimately the real world with all its flaws and losses and injustices is still preferable to Barbieworld, because you get to have such depth of feeling and experience and you get a vagina, so how bad could really be? And hey, when you think about it, the Barbieworld is just an inversion of the real world, isn't it? A world with women in power is just reverse sexist, so it was justifiable for the Kens to want to take over, and what does it say that all things being equal Barbie still would prefer to leave behind her matriarchy and join the patriarchal capitalist world?
It's not that I'm surprised the film's a clarion call for personal choice white feminism and consumer capitalism. I just expected the call to be a little more seductive or in any way coherent. I wanted to have frothy fun, and instead I was more horrified by the transparency of its manipulation than I was by even the most unsettling moments in Oppenheimer.
