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El Postre | Anagrama
El Postre is a pastry boutique located in the municipality of San Pedro Garza Garcia in Mexico, it counts with over 20 years of experience and is widely known in the region. The client was looking to adapt itself to the present market, so we gave the brand a lift to achieve a modern look and feel. We took a basic element from traditional bakeries and gave it an abstract form to create an icon that was representative of the brand, then integrated it with a simple typographic selection, resulting in the logotype.