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Upside and risk in linking corporate name to Mississippi Coliseum - Mississippi Business Journal
Mississippi marketing executives say state Agriculture Commissioner Cindy Hyde-Smith has initiated a money-winning idea with her plans to sell 10-year naming rights to the Mississippi Coliseum on the state fairgrounds. Hyde-Smith wants to bring the state fairgrounds and its facilities sums similar to the millions Southaven and Tupelo received by selling arena and convention center ...