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TDS16: Contiki heralds value of quality user generated content for engaging with customers - WYSE Travel Confederation
Quality user-generated content can inspire potential customers at every stage of their purchase journey, escorted tours brand Contiki told this week’s Travel Distribution Summit. Layton Andersen, vice president ecommerce and web, at Travel Corporation-owned tour operator brand said modern devices like GoPro cameras means there is now plenty of great content available. He said customers …