Internet Broadcasting Introduces New Hover Ad
Internet Broadcasting has introduced a new collapsible ad unit it calls the "IB Hover Ad", aimed at giving online advertisers more visibility while allowing for user control. The hover ad is anchored to the bottom of a user's browser, with an above the fold presence even when the user scrolls up and down a Web page. The ad can be minimized by the user at any time, leaving a branded button at the bottom of the screen that can be expanded or closed.