webpronews.com
PwC: Internet Advertising To Overtake TV Advertising
PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by next year. PwC’s report forecasts media and entertainment industry revenue and ad spending over the next 5 years. By 2020 total spending on internet advertising is expected to be $93.5 billion while TV ad revenue is…