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Google Launches New Mobile Ad Format with Location Extensions
Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on mobile sites and apps in the Google Display Network. This format shows up as a banner text ad with a business icon that expands to show the business location on a Google map, including ad creative, a click-to-call phone number and an option to get directions.