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The Crazy Backward Way IKEA Prices Their Stuff - vo2gogo.com
I was flabbergasted when I first learned the process by which IKEA arrives at their ridiculously low prices. You'd think they'd look at the materials, the labor, the distribution, the marketing and so on, then come up with a price that makes them a profit. Yeah. No. So...what can we learn from the crazy way they actually design their products?