New MLS Venues Renew Premium Hospitality
The Sunset Club, an open-air gathering spot at Banc of California Stadium in Los Angeles, home of LAFC. (Courtesy LAFC) Concessionaires help design social experiences, wider range of offerings for soccer fans Already this Major League Soccer season, Minnesota United FC has opened $250 million Allianz Field and the Portland Timbers have pumped $85 million into expanding and renovating Providence Park. Both venues, plus 2017 newcomers Banc of California Stadium in Los Angeles and Audi Field in Washington, D.C., came with a rethinking of the way MLS delivers premium hospitality, now that the league’s teams largely have their own buildings.
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