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Apollo 11 Lifts Off as Live Event
A venue was custom-built at California's Rose Bowl for the new 'Apollo 11 — The Immersive Live Show' production. (Courtesy Apollo 11 Productions) Custom-built 35,000-square-foot venue helps bring first moon landing to audiences Apollo 11 is taking off nightly, 50 years after the first moon landing, at Pasadena's Rose Bowl in a purpose-built $15 million venue. “Apollo 11 — The Immersive Live Show” opened Wednesday and the show is booked through Sept. 1. The show tells the story of the Apollo 11 mission as seen through the eyes of a former NASA engineer who was on the floor of mission