Sustainable Strategy - TOMA-Now
The true challenge of introducing sustainability principles into your business strategy lies in fully integrating it. Into your purpose and values. Don’t treat it like a bolt-on. There is a misconception that sustainability costs. While there is a need to look at the affordability of certain types of solutions, sustainability in itself is all encompassing. It has an overall positive impact on the sustainability of your business. You don’t need to spend money but you can definitely make money from it.