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Color and value in design | Tien Chiu's Blog
I spent some time this morning messing around in Photoshop, confirming a lot of things I'd read about color theory. I played with hue (colors), value (lightness/darkness), and chroma (saturation), and produced about twenty new samples. I won't post them all, but here are some of the most instructive ones: First, value matters a lot, probably more than hue, in where the eye goes. Here are three samples, all with lighter values and darker values, at top, middle, and bottom: Notice how, despite the green being a higher chroma ("brighter") color than brown, the eye is immediately attracted to the top section, which has a higher value (lighter). Now, lighter value on bottom: Here the eye is drawn immediately to the bottom. Not good, not bad - it depends entirely on what you're after. This could work to draw the eye downward, if the effect is fairly subtle (more subtle than in this example) - in this example, the eye is drawn downwards and gets "stuck" there. And, lighter value