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Consumer Insights and Time in the Market Place are Critical Success Factors for New Businesses, Says Kalu - THISDAYLIVE
Brand and Marketing Expert, Ikechukwu Kalu says consumer insights and sufficient time in market place are critical success factor for brands to succeed. He advocated that true value creation should remain the main focus of new businesses and they should ensure that they employ a mix of traditional and nontraditional marketing strategies that are aligned …