10 Brands Changing the Denim Game - The Frontlash
We're yet to come across a wardrobe without at least one item of denim in it, but this modern classic comes at a huge cost to the environment. An astounding 1.7 million tons of chemicals go into producing two billion pairs of jeans every year. Not to mention the 7,000 liters of water it takes to make one pair. Thankfully, these 10 brands adopt a low-impact approach to design and production to create jeans that cause less harm that will last for many years to come.