thebehavioralscientist.com
Uber is playing with fire
Yesterday morning a friendly person named Henry came to my house to pick me up. I jumped in his car and was provided with a 45 minute chauffeured ride to my office in San Bruno—roughly 11 miles south of San Francisco. How much did that luxury cost me? $50? $100? Nope. $6.59. And that was an expens