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Lite-On announce lower 'strategic' price for internal Blu-ray drive in Europe - Tech Digest
Lite-On has announced that, since Blu-ray lasers are no longer in short supply and the company has accumulated enough stock of the product, they are lowering the price of their internal Blu-ray PC drive - titled as the particularly uninspiring LH-2B1S. The drive launched back in November last year, when there was a distinct shortage of components. Now, says Katrin Ackermann, European Sales Manager for Philips & Lite-On Digital Solutions, "we can see already a growing demand of Blu-ray. It looks like the format is getting more popular now that there are more playback devices and movie titles available in the market. Now we have the possibility to lower our prices, to make our product available for a bigger group of customers and increase our sales quantity."