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TVB Europe feature - Maximising broadcaster revenues via data-driven decisions - Switch Media
Check out Switch Media’s feature around maximising broadcaster revenues via data-driven decisions in TVB Europe. Source: TVB Europe June 2019 Issue. Maximising broadcaster revenues via data-driven decisions By Märta Rydbeck, Managing Director EMEA, Switch Media Due to the changing demands of today’s viewers, the business of broadcasting is evolving rapidly. With the move from traditional linear TV to on-demand …