startupolic.com
App store economics: key learnings from Swiss Mobile Basecamp - startupolic
Nobody talks about app stores fragmentation and, according to Andreas Constantinou, that’s a real pain for mobile application developers. In fact, if you develop applications on multiple mobile OS (iOS, Android, Symbian, Windows, RIM), how do you manage them all efficiently (each one has different reglementation, etc.)? He quoted Steven Elop, CEO of Nokia, who imaged the mobile industry like that “Battle of devices has become a war of ecosystems: devices do not only compete on hardware & software, but also on developers, applications, ecommerce, advertising, search, social, etc.”. I’ll try to describe some key learnings of the presentation in this post, if you attended the talk and can complete it, I’ll be thankful! Appstores are a really complex business, as you have to manage 5 critical pillars: Software foundations: for instance, Google is the Master in this; Developer ecosystem: ...