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How to help Vaccine Doubters | Skeptic Society Magazine
We are in the golden age for vaccines. We have dozens of highly effective vaccines licensed for infectious disease, promising new technologies contributing to massive advancement of vaccine development, and several promising vaccines on the horizon. Unfortunately, vaccines have been a victim of their own success. With the drastic reduction of once-devastating diseases like whooping cough and measles, it seems like some parents think that the vaccines themselves are the new danger. But the threat isn’t gone; it’s been kept at bay by vaccinations. With clusters of vaccine-hesitant individuals especially worrisome, we need to find effective ways to convince people that the true danger is still disease. Concerns about the chemical components of vaccines, government mandates of vaccinations for school entry, and “Big Pharma” pushing vaccination seem unchanged when facts countering these claims are presented. Most of the existing research focuses on providing education or addressing parental vaccine attitudes, but rarely addresses the values people hold. We know that a host of factors influence how people retain and use facts in their decision-making, and most …