The truth about the Advertising Standards Authority
The truth about the Advertising Standards Authority (ASA) can actually be found on its own website and on related websites such as those of the Committee of Advertising Practice (CAP) and the Advertising Standards Board of Finance (asbof). But those whose living depends on being allowed a measure of artistic licence in how they promote their goods and services aren't going to let the truth get in the way of an unbelievably silly smear campaign against the advertising regulator for trying to do its job properly. The list of gripes they dream up in order to try and discredit the ASA is seemingly endless and, frankly, barmy but I think the main ones are: For those who can't or won't do the research themselves — which includes just about every quacktitioner I've seen comment on the subject — here's the truth about the ASA gleaned from the relevant websites. The ASA is not an authority So say countless quacks all over the web. I could only stomach the first dozen or so minutes­ of this