Holland & Barrett's Ask Our Owls: a PR Success?
Most readers will already know that Holland & Barrett are currently running a promotion called 'Ask our owls', inviting customers to ask their specially trained staff about any of their products. If the staff member can't answer, the customer gets a 20% discount. The month-long promo was launched on 9 June complete with one of these Twitter things #askourowls, thus providing, as this blogger put it, an open goal. It was a sweet opportunity for the well-organised and gobby skeptics, who are waging a war on homeopathy 'just because they don't understand how it works', to launch a...ahem..'spontaneous' attack. (I imagine all you conspiraloon quacks reading this nodding sagely at this point.) The @Holland_Barrett twitter account was inundated with tweets and retweets by those seriously questioning their ethics, by those taking the piss and by those just gloating at how the H&B twitter account had been inundated with skeptics questioning their ethics and taking the piss. Of course,
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