Inside the spine wizard's den
The first thing that struck me, when I visited a chiropractor recently, was that the surgery looked almost exactly like a normal doctors' surgery. The only difference was a folder full of glowing customer testimonials sitting on a low table in the waiting room, together with a supply of the General Chiropractic Council's Patient Information Leaflet ­– the one that was the subject of a successful complaint to the Advertising Standars Authority (ASA). The leaflet was in Polish but that hasn't stopped it finding its way to the ASA. I'll call the chiropractor I was booked to see 'Jim'. He called himself 'Dr Jim' and that's also how he was referred to by surgery staff. That some chiros should misrepresent themselves as doctors is altogether in keeping with the clumsy word that is 'chiropractic'. In Classical Greek cheiro means 'hand' and praktic means 'action'. Ignoring the rules of declension of Greek nouns, D.D. Palmer slammed these two words together to forge a name he felt accurately