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Plus de la moitié des consommateurs suppriment les courriels marketing sans jamais les ouvrir | Seratoo - Webmarketing
Seulement 13,6% déclarent les ouvrir tous La majorité (78,9%) ont déclaré s'être désabonnés de la liste d'une marque. Many brands dedicate entire teams to their newsletter strategies. But with so many brands in the email marketing mix, some consumers are getting dozens of them a day, if not more. So, how can marketers make their email efforts count? New research from Toluna and visual experience platform Movable Ink found that consumers aren't as saturated with marketing emails as one might expect. Half say they receive between one and five a day. However, that may be because they're unsubscribing—78.9 percent said they've unsubscribed from a brand's email marketing list. Another slightly alarming takeaway: Over half of consumers (54.4 percent) say they delete at least 50 percent of brand marketing emails they receive without opening them. "A brand marketing email that takes into account a consumer's preferences and/or past purchases is not only a powerful tool but is also something