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Programmatic Advertising. | RSQUARE MEDIA
Programmatic ad buying typically refers to the use of software to purchase digital advertising. The scenario of programmatic advertising seems very complicated. According to Birger Bardowicks and Oliver Busch, programmatic advertising describes the automated serving of digital ads in real time based on individual ad impression opportunities. Programmatic advertising is built on a digital platform or exchange where automated buying and selling of ad inventories across mobile, desktop, search, display and video allow the demand side (advertisers) and supply side (publishers) to transact in real-time. Put simply, it's a style of advertising that cuts out the middle man. So instead of liaising and negotiating with people, it's all done via machines - or a demand-side platform (DSP) to be precise. It sounds very technical, but a DSP allows you to manage multiple ad exchange and data exchange accounts with one platform. Programmatic Advertising is the new digital form of globalization.