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Online Reputation Management: 4 Strategies to Build Your Online Presence in Business | RSQUARE MEDIA
Online reputation management is a term essential for businesses to not only understand, but put into practice. It is inevitable in business, that interactions may occur between a client or customer, that can reflect negatively on the business brand. There are various platforms such as Yelp, Glassdoor, Amazon etc. in which negative reviews can make or break your business's success. Bad reviews will lead to broken trust, and could be detrimental for prospective business. It is imperative to utilize multiple ways of handling negative online reviews. Repairing your reputation, especially after a negative review is released into the internet abyss and accessible to millions, can lead you to receive positive reviews and recover. There are multiple strategies that can be applied to optimize your online reputation. 1. Understand Your Brand and Differentiate Yourself To grow your business, you must first understand your brand and products closely. Additionally, you must be aware of how your