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PR Agencies Can Do More to be “RFP Ready”
PR agencies should and can improve their RFP response “batting average” by asking questions and pushing for complete information up front, avoiding the cookie cutter approach, looking inward before responding outward, and being prepared to put their best foot forward during the proposal and presentation process. Those were the recommendations we shared with more than 50 firms when RFP Associates presented to mid-sized PR agency heads and senior executives last month during the PRSA Counselors Academy conference in California. It was part of our launch and introduction of our newest offering, “RFP Response Ready,” a customized suite of services for PR agencies eager to improve their new business acumen and approach to the RFP response process.