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Why WeChat Mini Programs can be key for UK brands wishing to test the market in China
As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country. WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the