regroup-media.co.uk
Regroup to run WeChat seminar in conjunction with the CBBC in London: Boosting engagement and sales through WeChat Mini-Programmes
Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a total of 580,000 mini-programs boasting a cumulative 170 million daily active users could be found