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Are travel terminals increasingly becoming shopping destinations? - IPM Bitesize
Fiona Rayner, Head of Experiential and International at Blackjack Promotions, shares how travel terminals have the opportunity to create captive experiential activity that help engage potential customers. Are travellers likely to spend more thanks to duty free/tax free? The two have become blurred, and ‘duty free’ is not the offering it once was. There are …