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Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers - IPM Bitesize
New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency, Savvy. The findings indicate that UK retailers should expect a record Black Friday this year and that shoppers plan to cut back on non-essential Christmas expenditure. Alastair Lockhart, Insight Director at …