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Mini celebrates 60th birthday at Goodwood Festival of Speed - IPM Bitesize
Over the weekend, MINI celebrated it’s 60th birthday with its biggest Goodwood Festival of Speed yet. Experiential agency TRO reimagined what it means to activate at the festival, creating an experience that will look and feel very different to everything that surrounds it. Electric Avenue was a celebration of MINI’s brand universe, past and present, featuring …