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Families enjoy hands-on experience as CRAVE roars into the UK - IPM Bitesize
Mars Petcare drew on the power of experiential marketing to launch CRAVE, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced CRAVE’s natural pet food credentials. Customers at Tesco’s New …