plumbmarketing.com
Marketing’s spin cycle gets washed away in tide of buyer demands for truth, substance, positive reviews
In the “Mad Men” advertising era, a clever tagline, catchy copy and a neverending emphasis on “positive spin” was largely how marketing was done. With the ability of social media to quickly reward or punish companies with reviews, reports and rumors, it’s time to ditch the spin and concentrate on presenting the best product or