plumbmarketing.com
Airbnb online service uses print to test content marketing strategy
It’s the ultimate compliment…or is that complement? Airbnb, the global service that matches those seeking lodging with private residence owners, is launching a new print magazine called “Pineapple,” according to Joe Pulizzi, founder of the Content Marketing Institute. He concludes, “I never thought I’d see the day where a print magazine became a test concept