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OSL Workshop: Cultural Branding - Netherlands Research School for Literary Studies (OSL)
Friday 25 October | Utrecht University This workshop will provide analytical tools to study the branding of literature. Drawing on the work of – amongst others – Clayton Childress, Philippe Mihailovich and Karl Moore, literary branding is defined as an interactive process in which producers (e.g. authors, publishers, literary agents), distributors (e.g. book traders, librarians) and consumers (e.g. critics, teachers, readers) construe a set of regimented associations with an author, oeuvre or literary text.