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Conveying Your Value Proposition - Onlinedecoded
Put yourself in the mindset of a customer for a moment. Now, ask yourself why should that customer buy what you have to sell? In other words, what can you do for a customer that your competitors either cannot or will not? When you come up with a succinct answer to that question you will have found your value proposition. Of course, finding it is one thing, conveying your value proposition is something else altogether.