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GDPR, one year on… what have we learnt?
A QUARTER OF MARKETERS FEEL THAT THE NEW EUROPEAN DATA PROTECTION RULES HAVE ACTUALLY HELPED THEM SERVE CUSTOMERS BETTER We have now passed the one year anniversary since the European Union’s General Data Protection Regulation (GDPR) came into effect on 25 May 2018. WHAT HAVE WE LEARNED OVER THE LAST YEAR? According to the latest research from the