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Video Interview: Mr. Claudio Franchini, Director of Parma Incoming - MeetinER
Our mission is to promote tourism in a broad sense in the area of Parma, focusing our attention both on leisure tourism and on conference tourism. The MICE industry represents a significant portion of our budget, in consideration of the important conference centers that were built in our city in the first 2000s. For this reason, Parma has become a very attractive conference destination, with a good position on the international market, too.