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BTC in Florence: figures of a successful edition. Optimistic perspectives for conference tourism and the leading position of Emilia-Romagna in Italy and abroad - MeetinER
First and foremost, success is measured in numbers, and the events and conference tourism exhibition (BTC) held in Florence in November was the most successful of all editions so far: the attendance figure doubled compared with last year, going from 3,300 to 6,724 visitors. The number of exhibitors saw a 22% increase, equivalent to 313 …