Strategy: Kate Spade was completely detached from her namesake brand at the time of her death, but nostalgic shoppers have flocked to its stores. Here’s what the brand’s future could be.
Soon after news of Kate Spade's death by suicide broke last week, fans began posting messages on social media to celebrate her work in fashion, sharing memories of the first time they bought a Kate Spade handbag and how her designs had touched their lives.