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Segmenting & Personalizing Emails to Advance Customer Engagement
At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B e-commerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an e-commerce site for its customers who specify Coca-Cola products for their location or