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World of Learning - How to make learning COOL again - Keystone Development and Training Ltd
This is a short blog post based on the notes I made during this session at the World of Learning Conference in October 2018. It may not be complete or totally accurate – it’s just “like literally” what I took away. This was a fun session delivered with energy by Di McDonald of Like Literally (formerly with Apple, EE, Expedia and L’Oreal). She works with interns and graduates and found that there was a fundamental difference between the way these young people expected to learn, and the way organisations expected to train them. They don’t want to learn from middle-aged people with 20 years experience – they want to learn from people like themselves, who are just one step ahead of them. Di said that 3 things matter: Audience – who they are as a whole person. Working and learning must be integral to actual lifestyle. Brand – learning needs to be sexy so give it a brand – make sure it’s seen as different to normal communications. Make it stand out, give it a personality, a logo. Think like an agency… you want them to buy into what you’re offering. Content – create content quickly, keep it punchy. Provide...