Innovation: Think big, start small, scale fast!
A key innovation message that I spend time with my clients focusing upon involves the concept of 'thinking big, starting small, and scaling fast.' (With all due respect, the thought process comes from a customer-service oriented strategy at McDonald's many years ago, but it is easily extended to encompass innovation in general.) What does the message imply: think big: identify the long term transformative trends that will impact you. These could include significant industry change, business model disruption, the emergence of new competitors, product or service transformation; anything. Essentially, you need to get a good grounding in the 'big changes' that