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10 Ways To Make Your Brand Asset Management More Effective
One of the most important parts of managing any business is effective brand management. A brand is a badge of trust between a company and a consumer, and helps the consumer know that they will be receiving high quality goods or services. Building a brand can take many years, but there are 10 effective tips many companies can follow to help build and maintain their branding. 1. Monitoring Brand Infractions Using Search Engines Search engines can be a valuable tool in making sure product branding is being maintained. Consumer reviews can be an excellent way to receive unsolicited feedback on products. Many consumers and companies create blogs that review products and services: these can be a valuable tool in making sure that products are services and contributing to consumer perception of a brand. 2. Brand Asset Protection through Social Media Facebook can be a valuable tool in protecting a brand from poor consumer-oriented information. Social media users are often hesitant to praise products, but will often write negative reviews of products that didn't meet their expectations. Many of these reviews can be taken offline by managing user complaints directly. A positive consumer experience may lead a social media user to remove a negative review. 3. Real-Time Brand Asset Management through Micro-blogging Brands can be created or destroyed instantly through microblogging. An exemplary product or service will have information instantly available to consumers through Twitter and other microblogging services. Monitoring micro-blogging sites can provide valuable feedback for many companies.