Mobile advertising framework when used properly, can have great engagement |
I don't respond to advertising, especially on mobile devices. I've never bought something from an email campaign. I immediately discount the top 5 search returns, irrespective of the fact that they might not be sponsored. If I am in a hurry and have already made the decision to buy something and need some last-minute research by mobile web, I operate forward with the understanding that the top 20 returns are there because of SEO, I verify search returns by completing the same search in another engine. If I am dumb enough to run a search in a mobile browser using the unified bar, I always take time to sign into or out of Googilligan+! disable location services and conduct the search again just so I can justify why I do these things, and have the peace of mind that I'm not an obsessive-compulsive tin-foil hat wearing ad-truther. I realize marketing is necessary and it is true that a great product or service can have a limited reception to the consumer because of a lacking marketing