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Are You Cutting Your Price To Close The Sale? - Ignite Security Marketing
Thinking that you must be the cheapest to win the sale is usually a “rookie” mistake made by inexperienced security sales people. They have failed to build value in their product and their company so they must lower their price or no one would ever buy from them. They just do not understand sales. Here are a few tips on how to win the sale without lowering your price.