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Distinguishing Between an Influencer and a Guest Looking for a Free Weekend Stay - Hotel Business Weekly
On one of the properties for which I help in an asset management role, I’ve recently had to assume more of the public relations responsibilities. As the entire senior team is constantly overloaded and with no budget for top-tier public relations firm, we needed a way to quickly sort through media requests. Advertisements Even for a small resort such as the one in question, the hotel is nevertheless bombarded week-over-week with requests from reporters for traditional or digital magazines as well as social influencers. All of whom want freebies – comped rooms with an F&B component and sometimes additional amenities …