hotelbusinessweekly.com
Beyond Loyalty Programs: VIP Amenities and Perks to Keep Your Guests Coming Back - By Adam Hoydysh, Vice President of Hotel Sales at Plum - Hotel Business Weekly
What makes a guest feel most valued? How can hotels show guests that they value them with unique perks and amenities to make them feel like VIPs and keep them coming back? The hospitality landscape is, arguably, more competitive than ever before. The stakes – and the revenue potential – are high, as are guest expectations. In this sense, the guest holds all the power. After all, modern guest loyalty isn’t so easy to come by. In fact, studies show that loyalty is in decline as consumers are switching brands more frequently than ever before. A McKinsey & Company study …