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Do you need the web to sell 4000 year old technology? | The Grumpy Old Techie
About two weeks ago I googled for info on "Saturday Voices" (Saterdagstemme) at "Die Boekehuis" in Johannesburg. "Saturday Voices" is a regular event at "Die Boekehuis" where well known (and not so well known) authors, poets, critics or academics launch and discuss their work. To my surprise I found lots of info on past events but very little about upcoming events and no Boekehuis website. Why the surprise? Well "Die Boekehuis" is a very successful bookshop specialising in South African and World Literature. In 2006 they got listed by the International Booksellers Federation's list of 50 unique bookshops in the world. Everyone in Johannesburg that I know, who has a real interest in books knows about them so they are successful. I visited "Die Boekehuis" last week and asked: "Why don't you have a web presence?" The answer was simple: "We don't really have the time to properly maintain it." They did however offer to put me on the announcement e-mail list for "Saturday Voices". You can